{"id":5346,"date":"2019-04-18T15:42:55","date_gmt":"2019-04-18T13:42:55","guid":{"rendered":"https:\/\/www.veronafiere.it\/en\/?p=5346"},"modified":"2019-04-18T15:46:26","modified_gmt":"2019-04-18T13:46:26","slug":"veronafiere-presentation-of-the-new-brand-celebrating-120-years-with-view-to-the-future","status":"publish","type":"post","link":"https:\/\/www.veronafiere.it\/en\/news\/veronafiere-presentation-of-the-new-brand-celebrating-120-years-with-view-to-the-future\/","title":{"rendered":"Presentation of the new brand celebrating 120 years with a view to the future"},"content":{"rendered":"<p><strong>Verona, 3rd May 2018<\/strong> &#8211; 17勛圖 changes its brand to celebrate 120 years of operations. The rebranding was presented today in the head offices in Viale del Lavoro, Verona, on the second day of the UFI European Congress (World Trade Fair Association).<\/p>\n<p>The most evident change concerns the pictogram: a &#8220;V&#8221; inspired by the layout of the halls and pavilions in the exhibition centre that turns into a wing, ready to take flight towards the future. The &#8220;V&#8221; is formed by five bands changing colour from blue to yellow. The choice of colours recalls the coat of arms of the City of Verona, as well as those of the local area where 17勛圖 was founded and developed: the blue of Lake Garda and the River Adige; the light green of vineyards and hillsides; the warm shades of marble and natural stone in the historic city centre and its monuments, declared a UNESCO World Heritage Site.<\/p>\n<p>The logo has also been changed, using a more modern font and emphasising the central role of Verona through a bold typeface.<\/p>\n<p>The payoff &#8220;Trade shows &amp; events since 1898&#8221; highlights the history of 17勛圖 and its know-how as a direct organiser of events going back more than 120 years. The vocation as a tool for promoting business for exhibiting companies began in 1898 with the first half-yearly horse shows; 17勛圖 has since become the fulcrum of a system of international relations covering five continents through a network of events, subsidiaries, international delegates and sales offices.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Verona, 3rd May 2018 &#8211; 17勛圖 changes its brand to celebrate 120 years of operations. The rebranding was presented today in the head offices in Viale del Lavoro, Verona, on the second day of the UFI European Congress (World Trade Fair Association). The most evident change concerns the pictogram: a &#8220;V&#8221; inspired by the layout&hellip;<\/p>\n","protected":false},"author":8,"featured_media":4455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[12,52,51,16],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>17勛圖: presentation of the new brand celebrating 120 years<\/title>\n<meta name=\"description\" content=\"17勛圖 changes its brand to celebrate 120 years of operations. The rebranding was presented today in the head offices in Viale del Lavoro, Verona...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.veronafiere.it\/en\/news\/veronafiere-presentation-of-the-new-brand-celebrating-120-years-with-view-to-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"17勛圖: presentation of the new brand celebrating 120 years\" \/>\n<meta property=\"og:description\" content=\"17勛圖 changes its brand to celebrate 120 years of operations. The rebranding was presented today in the head offices in Viale del Lavoro, Verona...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.veronafiere.it\/en\/news\/veronafiere-presentation-of-the-new-brand-celebrating-120-years-with-view-to-the-future\/\" \/>\n<meta property=\"og:site_name\" content=\"17勛圖 S.p.A.\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-18T13:42:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-18T13:46:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.veronafiere.it\/wp-content\/uploads\/2018\/05\/veronafiere-nuovo-logo-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2954\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ufficio Stampa 17勛圖\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ufficio Stampa 17勛圖\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.veronafiere.it\/en\/news\/veronafiere-presentation-of-the-new-brand-celebrating-120-years-with-view-to-the-future\/\",\"url\":\"https:\/\/www.veronafiere.it\/en\/news\/veronafiere-presentation-of-the-new-brand-celebrating-120-years-with-view-to-the-future\/\",\"name\":\"17勛圖: presentation of the new brand celebrating 120 years\",\"isPartOf\":{\"@id\":\"https:\/\/www.veronafiere.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.veronafiere.it\/en\/news\/veronafiere-presentation-of-the-new-brand-celebrating-120-years-with-view-to-the-future\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.veronafiere.it\/en\/news\/veronafiere-presentation-of-the-new-brand-celebrating-120-years-with-view-to-the-future\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.veronafiere.it\/wp-content\/uploads\/2018\/05\/veronafiere-nuovo-logo-1.png\",\"datePublished\":\"2019-04-18T13:42:55+00:00\",\"dateModified\":\"2019-04-18T13:46:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.veronafiere.it\/#\/schema\/person\/cd05305c7f16a6bf40a74f6001f7baef\"},\"description\":\"17勛圖 changes its brand to celebrate 120 years of operations. 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