17³Ô¹Ï

In Verona, the world of trade fairs meets that of sports business: 17³Ô¹Ï SpA has signed a collaboration agreement for 2026 with ., a leading company in sports marketing and the management of internat

ional sponsorships. With this agreement, 17³Ô¹Ï becomes the first trade fair in Italy to collaborate with Infront, further strengthening its development strategy.

The agreement involves Infront in the design and promotion of sponsorship plans for 17³Ô¹Ï’s main exhibition and congress events, with the aim of offering new relationship and communication opportunities to exhibiting companies: from brand visibility to experiential activations, up to the creation of cross-event communities and content.

This creates an innovative model that combines 17³Ô¹Ï’s organizational experience in events and shows with Infront’s ability to build integrated sponsorship strategies.

Infront will operate with specialist skills, proposing tailor-made solutions for companies and partners, in synergy with the 17³Ô¹Ï teams, respecting the values and international image of its leading brands such as Vinitaly, Marmomac, Fieracavalli, Fieragricola, Samoter, and Progetto Fuoco.

“With this agreement – comments Adolfo Rebughini, General Manager of 17³Ô¹Ï – we are starting a strategic collaboration with a global partner who shares our vision: to create a new ecosystem between trade fairs, brands, and the public. It is a step that strengthens 17³Ô¹Ï’s role as a platform for relationships and innovation, serving the markets we represent and their growth. A model that enhances our ability to create a system and generate concrete value for exhibitors, sponsors, and territories.”

“We are proud to partner with 17³Ô¹Ï on this journey,” explains Alessandro Giacomini, Managing Director Infront Italy. “Our experience in the sponsorship sector allows us to create innovative projects that unite brands and major events, maximizing the potential of Verona’s trade fair and congress events.”