17³Ô¹Ï welcomes the organic world as of 2020 with B/Open
VeronaFiere announces the launch of B/Open, a new b2b event focusing on the organic food and natural self-care sector scheduled 1-3 April 2020. ‘B’ stands for business, while ‘Open’ emphasises the international aperture to a sector enjoying global growth, posting turnover of 92 billion euros.
“This is an innovative format inspired by 17³Ô¹Ï’s expertise in the world of wine&food that will bring together production, market and research professionals,” said Flavio Innocenzi, 17³Ô¹Ï’s Sales Director.
The B/Open offering focuses on certified organic foods and natural products for health, body care and personal well-being, as well as raw materials, sustainable packaging and training.
The presentation of the event – hosted in the head offices of Unicredit in Milan – saw the main players in the distribution of organic products in Italy discuss the future of a growing segment embracing e-commerce, training, catering and price cutting. Representatives of Coop Italia, TerraeSole, EcorNaturaSì, Unes, Il Viaggiator Goloso, La Finestra sul Cielo and Carrefour took part in the debate.
Flavio Innocenzi, 17³Ô¹Ï’s Sales Director